Hi,
I recently crossed 500,000 views on a small maker channel. The lesson is simple:
when you solve a specific problem clearly, views compound for years.
Case Study #1 — Evergreen slow burn (2020)
“Ultrasonic sensor raspberry pi 4”
Week 1: 40 views
1 year: 1,693
2 years: 7,456
3 years: 17,810
4 years: 36,000
5 years: 54,000
People keep searching for the same fix. Evergreen beats trendy.
Case Study #2 — Clear intent = fast ramp (9 months ago)
“Raspberry Pi 5 Setup Guide”
Growth over Time
Week 1: 3,000 views
2 months: 15,469
6 months: 36,000
9 months: ~70,000
How viewers find this video
Title matched search intent, thumbnail promised the outcome, video delivered.
5 lessons for maker channels
Solve one pain clearly. “Connect X to Y,” “Set up Pi 5,” “Fix [error].”
Niche down. Hardware + use case beats “variety tech.”
Evergreen wins. Problem-solving tutorials keep earning views.
Think in years. Publish assets that rank; update them, don’t replace them.
Do basic keyword intent. Use the words your audience types, not clever phrasing.
10-minute task (do this today)
Write 10 titles that start with:
“How to connect [part] to [board]”
“Set up [board/model] for [result]”
“Fix [common error] on [board]”
I’m building Maker Creator Lab to help makers publish their first 3 videos in weeks using my Plan → Build → Publish system. If you want in when it opens:
👉 Join the waitlist: https://tally.so/r/wdk4YV